CRAIG DESAUSSURE

PRODUCT DESCRIPTION

Degree Deodorant offers effective odor and wetness protection for men, women and children

 

CONCETP STATEMENT

For this campaign we want to advertise to the opposite sex and get them to want to use deodorant that’s not typically made direct for them.

 

TARGET AUDIENCE

Women between the ages of 10 to 35, who have an interests in sports and using men’s deodorant.

 

TARGET MARKET

National

 

MEDIA CONSIDERATIONS

Bus Shelter, Billboard, Train Transit Ad, Social Media, Taxi Ad and Print Ad.

 

COMMUNICATION OBJECTIVES

Though degree makes women’s deodorant; we want to persuade women to use a men’s product.