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MCDONALDS
PRODUCT DESCRIPTION
McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants; serving more than 58 million customers daily.
CONCEPT STATEMENT
McDonald’s is introducing a new item on the menu (The Veggie Burger) and we want to create awareness for the 100% veggie burger.
TARGET AUDIENCE
Men & Women between the ages of 18-45 who previously have shunned our stores. Because of their vegan beliefs or other eating habits.
TARGET MARKET
National
MEDIA CONSIDERATIONS
Radio Ad, Billboard, Print Ad, Bus Shelter and Guerrilla Marketing.
COMMUNICATION OBJECTIVES
To introduce McDonald’s veggie burger with the slogan “I’m veggin’ it”. Which is a play on words from the “I’m lovin’ it”. We feel this slogan will stick in the consumers minds.