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WILSON SPORTING GOODS
PRODUCT DESCRIPTION
Wilson makes equipment for many sports such as badminton, baseball, basketball, softball, football, golf, racquetball, soccer, squash, tennis and volleyball.
CONCEPT STATEMENT
Develop a adverting campaign for a product to make the consumer buy more Wilson products.
TARGET AUDIENCE
Men & Women between the ages of 12 to 40, who have an interests in buying sporting goods.
TARGET MARKET
National
MEDIA CONSIDERATIONS
Wallscape, Bus Ad, Junior Poster, Taxi Ad, Digital Ad and Mobile Device.
COMMUNICATION OBJECTIVES
Position Wilson Sporting Goods as one of the best sporting goods company in the world. Not only make it one of the best buy make it the primary sporing suppliers to be used at sporting events and practice.
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