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Wilson Sporting Goods - Wallscape
Wilson Sporting Goods - Wallscape
Wilson Sporting Goods - Taxi Ad
Wilson Sporting Goods - Taxi Ad
Wilson Sporting Goods - Junior Poste
Wilson Sporting Goods - Back of Bus
Wilson Sporting Goods - Digital Ads
Wilson Sporting Goods - Junior Poster
Wilson Sporting Goods - Back of Bus Ad
Wilson Sporting Goods - Digital Ad
Wilson Sporting Goods - Iphone Ad

WILSON SPORTING GOODS

PRODUCT DESCRIPTION

Wilson makes equipment for many sports such as badminton, baseball, basketball, softball, football, golf, racquetball, soccer, squash, tennis and volleyball.

 

CONCEPT STATEMENT

Develop a adverting campaign for a product to make the consumer buy more Wilson products.

 

TARGET AUDIENCE

Men & Women between the ages of 12 to 40, who have an interests in buying sporting goods.

 

TARGET MARKET

National

 

MEDIA CONSIDERATIONS

Wallscape, Bus Ad, Junior Poster, Taxi Ad, Digital Ad and Mobile Device.

 

COMMUNICATION OBJECTIVES

Position Wilson Sporting Goods as one of the best sporting goods company in the world.  Not only make it one of the best buy make it the primary sporing suppliers to be used at sporting events and practice.

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