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Sherwin Williams - Taxi Ad
Sherwin Williams - Taxi Ad
Sherwin Williams - Rail Ad
Sherwin Williams - Rail Ad
Sherwin WIlliams - Print Ad
Sherwin Williams - Print Ad
Sherwin Williams - Commercial

SHERWIN WILLIAMS

PRODUCT DESCRIPTION

Sherwin-Williams has an application that allows the customer to take pictures, find the exact color and then turn them into paint swatches.  

 

CONCEPT STATEMENT

Capture color inspiration whenever it strikes.  With the ColorSnap App from Sherwin-Williams, you have the power to take real-world colors and turn them into paint color swatches; all on your smartphone. 

 

TARGET AUDIENCE

Men & Women between the ages of 18 - 30 who are seeking paint to enhance their lives with paint.  Whether it’s the interior or exterior of their homes.

 

TARGET MARKET

National

 

MEDIA CONSIDERATIONS

Magazine, TV Spot, Direct Mail pieces & Out-of-home Advertising.

 

COMMUNICATION OBJECTIVES

Offer the target audience the chance to enhance their lives with with Sherwin-Williams paint colors.  With their high quality of paint they will be able to brighten their everyday life.

 

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