Electrolux

PRODUCT DESCRIPTION

A premium washer that has the fastest wash time, large capacity, 11 automatic wash cycles, steam options and 9 other features.

CONCEPT STATEMENT

I any new product; you have to show how the washer works. Or what the product looks like in order for people to want to get the product

TARGET AUDIENCE

Men & Women between the ages of 28 to 50 who wants a premium washer.

TARGET MARKET

National

MEDIA CONSIDERATIONS

Mobile Device, Taxi Ad, Billboard and Direct Mail.

COMMUNICATION OBJECTIVES

Focus on the features of the washer machines.