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VERA WANG
PRODUCT DESCRIPTION
Premium wedding dresses designed by one of the worlds most famous dress designers. Vera’s dresses are made with quality fabrics and are designed to make women feel empowered and confident.
CONCEPT STATEMENT
Vera’s wedding dresses are pieces of work and they should be shown in Advertisements. We want the viewer to want the dress at no costs. Vera is the perfect wedding dress on your wedding day.
TARGET AUDIENCE
Women between the ages of 25-40, who have an interests for fashion and need a wedding dress for their special day.
TARGET MARKET
California & New York
MEDIA CONSIDERATIONS
Magazine, Transit Shelter, Billboard, Commercial, Internet Ad and Mobil Device
COMMUNICATION OBJECTIVES
Vera has wedding dresses that are affordable for the upper and middle class. Though high fashion designers do a lot of advertising; with advertising consumers will see that there is something for them.